Google Sets Out To “Legalize Love”

by Zainab Akande on July 13, 2012

Internet powerhouse Google has announced the launch of its “Legalise Love” campaign, to promote the legalization of same-sex marriage all across the globe where the company operates. Google’s Head of Diversity, Mark Palmer-Edgecumbe described the initiative of the project at a Global LGBT summit in London earlier this month.

“We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office. It is obviously a very ambitious piece of work.Their strategy involves developing partnerships between companies and organizations to support grass-roots campaigns,” he said.

“…Being a global center and a world leader means you have to treat all people the same, irrespective of their sexual orientation.”

In progressive fashion, Google has already made this year’s “Best Places To Work” list as published by the Human Rights Campaign.

According to a Policy Mic article, “It will begin in nations where prejudicial laws make life difficult for LGBT people, and eventually expand into more liberal countries where there remains work to be done towards procuring equal rights.”

Google’s proactive step to the stage is no surprise. Think back to their 2012 Valentine Video where a gay couple is shown at the end of the clip among the fray to be holding hands, which generated much discussion.

Other companies including Microsoft, Apple, and Nabisco—with its infamous rainbow Oreo, have already earned both the admiration and disdain of policy opponents.  For example, members of the American Families Association—a conservative, non-profit organization have suggested boycotting Google services. Buster Wilson of the AFA was reported encouraging listeners of his radio show to stop using Google products. The success of such an embargo is left up to debate, as Wilson also noted, “A lot of us are so integrated into Google and Google products, this is going to be a tough one.”

Google Founder and president Sergey Brin once summarized the appeal as: “We see this fundamentally as an issue of equality,” denouncing the, “chilling and discriminatory effect of the proposition on many of our employees.”

The campaign is set to launch first both Poland and Singapore.

Featured Image Source

Zainab Akande

Zainab is a full-time college student born and raised in New York City currently studying mass communications and journalism at the University of Delaware. Her interests include politics, fashion, writing, travel, and unhealthy doses of pop culture.
View all posts by Zainab Akande ->

Twitter 

{ 6 comments… read them below or add one }

Kay July 17, 2012 at 3:23 am

Great news! :-) I hope Mark isn’t deliberately leaving bisexuals out? We find invisibility and bisexual erasure difficult as well as the discrimination we experience along with lesbian, gay, transgeners, queer, and intersex people.

Reply

Kay July 17, 2012 at 3:24 am

Sorry that should have been “transgender people” not “transgeners”. Typos everywhere :-(

Reply

Zainab Akande July 18, 2012 at 4:27 pm

I certainly hope not, I agree wholeheartedly in invisibility, especially towards bisexual people. There’s still an entire way of thought as brushing off said identity as “a phase” or “not possible” which is quite marginalizing.

Reply

Madlyn Spigner August 3, 2012 at 11:57 am

Time managing is very important and also if the police officers manage to talk extremely well to each other I guess that it could be possible. Why not, and after all, not the officers matter so much but the citizen itself! Their education help the city to be stable from many points of view.

Reply

See Trend August 3, 2012 at 12:00 pm

LMAO in a big way………..Picked 5th in a division within the pussiest conference in all of football.Enjoy your 4 win season. But hey look at the bright side……….between Nevin and Golden when you clowns do go on probation the Bowl band won’t affect you at all.

Reply

grammar checker November 16, 2012 at 6:45 am

Heya i am for the first time here. I found this board and I in finding It truly useful & it helped me out a lot. I’m hoping to give something again and aid others such as you helped me.

Reply

Leave a Comment

Previous post:

Next post: