Internet powerhouse Google has announced the launch of its “Legalise Love” campaign, to promote the legalization of same-sex marriage all across the globe where the company operates. Google’s Head of Diversity, Mark Palmer-Edgecumbe described the initiative of the project at a Global LGBT summit in London earlier this month.
“We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office. It is obviously a very ambitious piece of work.Their strategy involves developing partnerships between companies and organizations to support grass-roots campaigns,” he said.
“…Being a global center and a world leader means you have to treat all people the same, irrespective of their sexual orientation.”
In progressive fashion, Google has already made this year’s “Best Places To Work” list as published by the Human Rights Campaign.
According to a Policy Mic article, “It will begin in nations where prejudicial laws make life difficult for LGBT people, and eventually expand into more liberal countries where there remains work to be done towards procuring equal rights.”
Google’s proactive step to the stage is no surprise. Think back to their 2012 Valentine Video where a gay couple is shown at the end of the clip among the fray to be holding hands, which generated much discussion.
Other companies including Microsoft, Apple, and Nabisco—with its infamous rainbow Oreo, have already earned both the admiration and disdain of policy opponents. For example, members of the American Families Association—a conservative, non-profit organization have suggested boycotting Google services. Buster Wilson of the AFA was reported encouraging listeners of his radio show to stop using Google products. The success of such an embargo is left up to debate, as Wilson also noted, “A lot of us are so integrated into Google and Google products, this is going to be a tough one.”
Google Founder and president Sergey Brin once summarized the appeal as: “We see this fundamentally as an issue of equality,” denouncing the, “chilling and discriminatory effect of the proposition on many of our employees.”
The campaign is set to launch first both Poland and Singapore.